Last week, Starbucks asked its American customers to please not bring their guns into the coffee shop. This is part of the company’s concern about customer safety and follows a ban in the summer on smoking within 25 feet of a coffee shop entrance and an earlier ruling about scalding hot coffee. After the celebrated Liebeck v McDonald’s case in 1994, involving a woman who suffered third-degree burns to her thighs, Starbucks complies with the Specialty Coffee Association of America’s recommendation that drinks should be served at a maximum temperature of 82C.
Although it was brave of Howard Schultz, the company’s chief executive, to go even this far in a country where people are better armed and only slightly less nervy than rebel fighters in Syria, we should note that dealing with the risks of scalding and secondary smoke came well before addressing the problem of people who go armed to buy a latte. There can be no weirder order of priorities on this planet.
Read the rest of the commentary here.