Many hospitals around the country give parents of newborn babies goody bags stuffed with free infant formula and formula coupons. But as The Associated Press reports, it’s a practice that the U.S. Centers for Disease Control and Prevention wants to end in the interest of encouraging more mothers to breast-feed.
The CDC released a “Breastfeeding Report Card” last month that indicated that less than 5 percent of U.S. infants are born in “baby-friendly” hospitals that fully support breast-feeding, and that 1 in 4 infants receive formula within hours of birth. “Hospitals need to greatly improve practices to support mothers who want to breast-feed,” said Dr. Thomas Frieden, director of the CDC.
He said some hospitals cut deals with companies to give out the formula and other freebies in exchange for getting free supplies for special-needs infants.
A study released today in the journal Pediatrics based on a review of 1,239 hospitals in 20 states found that the practice has decreased somewhat but continues at most medical centers. Last year 72 percent of the hospitals still provided the formula sample packs, down from 86 percent in 2007.
“I don’t think hospitals are the right place to market anything and I don’t think hospitals should be marketing a product that is nutritionally inferior to breast milk,” said one of the study’s authors, Anne Merewood, an associate pediatrics professor at Boston University’s medical school. “People do think if a doctor gives something it must be good for you.”
Some women and activists counter that the move to end the formula handouts is part of a breast-feeding movement that has gone too far, overstating the benefits and guilt-tripping new moms who have difficulty nursing or who choose not to. The AP said formula companies declined to comment.
Medical authorities say breast milk contains antibodies that strengthen babies’ immune systems and help them fight infections. Research also has shown that breast-fed babies have reduced chances of becoming obese or developing childhood diabetes in childhood, and are less likely to fall victim to sudden infant death syndrome.
The American Academy of Pediatrics recommends that mothers breastfeed their infants for at least 12 months.
STUART SILVERSTEIN
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