Canada Unveils Bigger Graphic Cigarette Pack Warnings

(Government of Canada)

On the theory that bigger is better when it comes to scaring people away from smoking, Canada is bringing out expanded graphic warning labels on packs of cigarettes and small cigars.

The new regulations will require the labels to cover 75 percent of the front and back of packs of smokes, up from 50 percent currently. As Reuters reports, the new labels unveiled Tuesday include pictures of a woman dying of lung cancer in a hospital bed, a man with a hole in this throat after surgery for smoking-related larynx cancer and a close-up shot of a diseased tongue.

“We want to make the images larger and more noticeable and more understandable … The images are pretty gross. They can be a little bit scary as well, but that is the reality of smoking,” said Health Minister Leona Aglukkaq.

The new regulations will go into effect for manufacturers and importers in March and, for retailers, in June.

A policy analyst at the Canadian Cancer Society said only Uruguay, which requires warning labels to cover 80 percent of a package, has tougher regulations. In the U.S., similar labels have been designed that would cover the top half of the front and back panels of cigarette packages as of September, 2012, but tobacco companies are waging a court battle to block the warnings.

The adult smoking rate in Canada fell to a record low 17 percent last year, down from 24 percent in 2000, a year before the warning labels first appeared. Canadian authorities said, however, that the current labels are starting to lose their punch, justifying the need for bigger warnings.

STUART SILVERSTEIN

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