Pediatricians Urge Limits to Junk Food Ads on TV

Commercials for fast food and junk food should be banned during children’s TV programming because they are helping to make kids fat, says the leading pediatricians group.

As the Los Angeles Times reports, the American Academy of Pediatrics has issued a statement saying TV, cell phones and other media are partly to blame for child and adolescent obesity. The academy wants doctors to ask Congress and regulators to stop junk-food advertisers from pushing their products on children, and urges pediatricians to ask parents if their kids are spending too much time in front of a screen.

Noting that obesity among American youths has doubled in the past three decades, the academy says TV viewing contributes to the problem by replacing physical activity, promoting poor dietary habits through programs and ads, and by interfering with normal sleep.

The academy, pointing out that $4.2 billion is spent annually on fast-food marketing, cited studies that show TV ads can lead children to crave high-fat and high-sugar foods.

For example, one study of 50,000 commercials on 170 top-rated TV shows found that 98 percent of food ads watched by children ages 2 to 11, and 90 percent of food ads seen by teenagers, are for foods high in fat, sugar and sodium, and low in nutrients.

Putting a TV in a child’s bedroom is a particularly bad idea, the academy said. Teenagers with a bedroom TV have been found to spend comparatively more time watching TV and less time being physically active, and develop worse dietary habits.

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