English Retailers to Phase Out Tobacco Displays

English retailers will be prohibited from exhibiting displays of cigarettes and other tobacco products by 2015.

As Bloomberg reports, the new plan was announced by health authorities on Wednesday, which is designated “No Smoking Day.” The plan will require large grocery stores to keep tobacco products out of sight by April, 2012, while smaller shops have an additional three years to comply.

“Smoking is undeniably one of the biggest and most stubborn challenges in public health,” Health Secretary Andrew Lansley said in a statement. “Over eight million people in England still smoke and it causes more than 80,000 deaths each year.”

The government said the regulations are aimed in part at children who might take up a smoking habit. Officials want to cut the proportion of 15-year-olds who smoke from the current 15 percent to 12 percent by the time the law is fully implemented in 2015. For adults, the goal is a reduction from 21.2 percent today to 18.5 percent.

A separate requirement to sell cigarettes in plain, label-less packaging also is under consideration, with a final decision due later this year.

Tobacco companies oppose that proposal, saying it would fail to reduce smoking by young people and, at the same time, it would spur more illegal trafficking of cigarettes. “If the government insists cigarettes are sold in plain packs, it would be like Christmas for counterfeiters and the criminal gangs who smuggle cigarettes into the U.K.,” British American Tobacco PLC, Europe’s largest cigarette manufacturer, said in a statement.

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