To fight distracted driving, cellular carriers are devising ways to block incoming calls and texts when a phone is in a moving car.
T-Mobile is leading the way with its new DriveSmart service, available at $4.99 a month. The company says it is responding to requests from subscribers.
“There are people who know they get distracted while driving and feel responsible enough to themselves that they want help,” Torrie Dorrell, T-Mobile’s vice president for apps, content and games, told The New York Times.
The company’s DriveSmart service automatically disables a phone in a moving car by sensing switches between cell towers. When a vehicle has been moving for 10 seconds, calls are silently sent to voicemail. Text messages are answered with an automatic response, explaining that the recipient is driving.
Other cell carriers could soon follow T-Mobile’s lead. According to the Times, Sprint, Nextel and AT&T are exploring the technology, and Verizon Wireless has been working with small companies to offer a service similar to DriveSmart. In recent months, mobile app developers have introduced related products such as SafeCell, PhoneGuard and Drive Safe.ly.
Car technology blogger Richard Read welcomed “the fact that DriveSmart comes from a carrier, not an app developer, which puts it front and center of thousands of subscribers all at once. That bodes very well for widespread adoption.” But he also noted “there are still many, many kinks to work out with these sorts of services and apps — namely, how to tell whether the phone’s owner is a driver or merely a passenger, and how easy/complicated to make overriding the service.”
Studies have shown that talking on a phone while driving quadruples the risk of an accident — which is comparable to being drunk. “There already is a simple technology that prevents people from using their phone while driving — the off switch. But people aren’t using it,” John Ulczycki, a vice president at the National Safety Council, a nonprofit group that focuses on road safety issues, told The Times.
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Does it even read messages like the DriveSafely app? Why would anyone pay $5 a month to shut off their phone? Sounds like a pure PR move by T-mobile.
Why would anyone pay $5 a month to shut off their phone?
Maybe if they have teenagers driving, to keep them from getting killed.