Beefed Up Disclosure Rules Require Meat to Get Nutrition Labels in 2012

The nutrition labels consumers have come to expect on bags of potato chips or boxes of cereal will be slapped on cuts of meat starting in 2012, the Department of Agriculture has announced.

The new labels will offer information about such things as calories, sodium and grams of fat to give customers more insight into how, for instance, that lamb shank in the butcher’s section of the supermarket squares with their dietary requirements, USA Today reports.

“More and more, busy American families want nutrition information that they can quickly and easily understand,” Agriculture Secretary Tom Vilsack said in a statement. “We need to do all we can to provide nutrition labels that will help consumers make informed decisions.”

Many of the meat facts that will need to be disclosed could jar shoppers. For instance, a 4-ounce portion of 73 percent lean ground beef has 60 percent of the recommended daily intake of saturated fat.

“This will be very helpful to people who are bewildered by what’s in meat,” said New York University nutrition professor Marion Nestle. “But people will be quite shocked at the calories and fat.”

Dietary labels have been required for a wide range of foods since 1993, but most meat was exempt.

“These labels have been a long time coming,” said Michael Jacobson of the consumer advocacy group Center for Science in the Public Interest.

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