Even as the reformulated Four Loko alcoholic energy drinks return to store shelves, regulators and public health officials are expressing concern about another potentially intoxicating product: booze-filled whipped cream, The Boston Herald reports.
One 30-proof whipped cream sold under the name Cream is now available on liquor store shelves in such states as Nevada, Illinois, Florida, Ohio, Connecticut and Rhode Island. The product comes in flavors including chocolate, cherry and orange, and costs about $13.
A similar product called Whipped Lightning has been brought out by another company, whose website urges: “Try it on shots and shooters, cocktails, martinis, coffees, or frozen beverages as well as spicing up your favorite desserts.”
Public health officials say that the products need to be monitored for potential abuse, and have urged that the packaging prominently mention that the whipped cream contains high alcohol levels.
Dr. Michael Siegel, a professor at Boston University’s School of Public Health, is also concerned that the products will be aimed at young drinkers.
“What we need is a good surveillance system to be able to monitor these things,’’ he said.
Chris Guiher, chief executive of Kingfish Spirits of Cleveland, which produces Cream, told The Herald that his company has complied with all laws and will ensure that the whipped cream is marketed “responsibly.”
Four Loko, which was known as “Blackout in a Can,” is returning to the market after its producer agreed, under pressure from federal regulators, to remove caffeine from its products. The caffeinated alcoholic drinks came under increased scrutiny, and were banned by some college campuses, after reports this year of more than a dozen hospitalizations and at least one death linked to the products.
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