Pom Wonderful Can’t Back Wondrous Health Claims, FTC Charges

Pom Wonderful, which sells a popular pomegranate juice in a distinctive curvy bottle, also may be throwing consumers some curves with its advertising.

The Federal Trade Commission has filed a complaint against the company and its owners, billionaire Beverly Hills, Calif., entrepreneurs Lynda and Stewart Resnick, accusing them of making false and unsubstantiated health claims about the company’s juice and PomX supplements.

While the company has touted the products as helping to reduce the risk of heart disease, prostate cancer and erectile dysfunction, the FTC said Pom Wonderful ignored evidence that contradicted its claims. That included, The New York Times reports, a large study financed by the company that showed no significant difference in arterial plaque buildup between patients who drank Pom and those who drank a placebo.

“When a company touts scientific research in its advertising, the research must squarely support the claims made,” David Vladeck, director of the FTC’s Bureau of Consumer Protection, said in a statement.  He said “the available scientific information” fails to prove that any of the Pom products “effectively treats or prevents these illnesses.”

In response to the FTC complaint, Pom issued a statement calling the agency’s contentions “completely unwarranted” and said that the company has “First Amendment rights to communicate the promising results of our extensive scientific research program on pomegranates.”

The company has spent more than $34 million on scientific research on pomegranates, according to its website.

The FTC’s complaint against Pom Wonderful is the latest in the commission’s campaign against false health claims in food advertising, the Los Angeles Times reports. In recent months, the FTC has moved against Nestle for claims that its drink Boost Kid Essentials could keep children from getting sick, and against Kellogg Co. for claims that Rice Krispies cereal improved kids’ immunity.

The FTC complaint comes two weeks after Pom sued the agency, arguing that it was overstepping its regulatory authority by requiring Food and Drug Administration approval for its advertised health claims. The FDA previously warned the company against making specific claims about its products’ ability to treat heart and prostate maladies, and erectile dysfunction.

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One comment to “Pom Wonderful Can’t Back Wondrous Health Claims, FTC Charges”

  1. asdf

    Good, I always thought pom tasted like medicine and was unnecessarily expensive. Now it can still taste like shit but maybe it won’t be burning a hole in my pocket. Or maybe not.

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