With Teen Smoking in Holding Pattern, Health Officials Seek to Revive Anti-Tobacco Campaigns

With the teen smoking rate hovering near 20 percent, federal officials are calling for a renewed ad campaign to counter the tobacco industry’s $12 billion in yearly promotional spending.

“Over all, the antismoking countermessage has been lost,” Terry F. Pechacek of the Center for Disease Control and Prevention told The New York Times.

The issue is urgent, some experts say, since activities like hookah bar smoking are popular, and because Michelle Obama’s new campaign against obesity may be diverting attention from the dangers of smoking.

The CDC study estimates that one-third of high school smokers will die prematurely of tobacco-related causes. High school smoking declined from 34.8 percent in 1995 to 21.9 percent in 2003, but since then the numbers have stalled at 19.5 percent.

In a separate New England Journal of Medicine commentary this week, two public health experts cautioned that “by assuming that the tobacco war has been won, we risk consigning million of Americans to premature death.”

One of the authors, Kenneth E. Warner, dean of the School of Public Health at the University of Michigan, said funding for anti-smoking campaigns has dropped in recent years.  He noted that the Robert Wood Johnson Foundation, a major donor to the anti-smoking cause, is focusing more on childhood obesity at a time when President Obama has admitted  it has been difficult for him to kick the habit. 

“I find it ironic, but I think it also points out the challenge, the addiction that smokers are faced with,” Warner said. “Those are the two pre-eminent public health issues of the day. What I regret is when we start posing obesity versus tobacco, rather than saying those issues are so important to public health, both of them, that they need to be elevated above the fray.”

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One comment to “With Teen Smoking in Holding Pattern, Health Officials Seek to Revive Anti-Tobacco Campaigns”

  1. Wellescent Health Blog

    With the war against smoking stalled, it may be time to reassess the current messaging to ensure that it is relevant to the remaining 20% of teens who are smoking. These teens may have a lack of support from home, may come from households with lower income, etc and these factors need to be included in the analysis to determine the most effective means of reducing the numbers of people smoking.

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