Finally Feds Wise Up and Crack Down on Toyota

The Day-Glo color and informational clarity of the bar graph that stretched as wide as the headline in the March 11 Washington Post was unmistakable and even remarkable.

A series of neon pink bars, stretching from left to right across dull black and white newsprint, illustrated the numbers of complaints of unintended acceleration for each car manufacturer since September 2009. Tiny little bars sat beside Chrysler, General Motors, Honda and Nissan. Ford’s bar was a bit longer, but still small.

And then there was one long pink bar — it was beside Toyota. It stretched all the way across the story, nine times longer than the General Motors bar, six times longer than Honda’s, three times longer than Ford’s. The numbers said Toyota had received 9.75 complaints per 100,000 cars sold – more than the total complaints about all the other car companies, combined.

But you didn’t need to crunch the numbers; just a glance told you all you needed to know. That’s what made the graphic remarkable — and what made a one-word quotation in the story below mind-boggling.

In the Post story, the new chief of the National Highway Traffic Safety Administration, David Strickland, had told a Senate committee the rate of sudden acceleration complaints against Toyota, when compared to those against other carmakers, was “unremarkable.”

Read more: http://www.knoxnews.com/news/2010/apr/08/finally-feds-wise-up-and-crack-down-on-toyota/
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