The Center for Science in the Public Interest issued a report card Tuesday rating food and entertainment companies’ policies on marketing to children. The results weren’t pretty: Three-quarters of the 128 companies studied got failing grades for policies that were weak or non-existent.
The high-scorer of the group was Mars, which got a B+ since it does not market to children under 12 and has policies that govern most of its advertising tactics.
Denny’s, which markets to kids through a children’s menu, games and birthday club got an F.
Companies spend about $2 billion a year advertising food and drink to kids. In the last few years, many have adopted voluntary standards that promote healthier options for children. Sixteen, including Hershey’s (B-) and McDonald’s (C-) take part in the Council of Better Business Bureaus’ Children’s Food and Beverage Advertising Initiative.
A spokesperson for the initiative told National Public Radio that the effort has led to “significant changes in the landscape of child-directed food advertising.”


