Addiction: Even tobacco companies have considered marketing such other ‘delivery systems’ as patches or gum.
All nicotine is not created equal, as SmithKline Beecham Consumer Health Care can attest.
Its Nicorette gum tasted bad–so bad that people who bought it to kick their cigarette habit tended to stop using it too soon and quickly relapsed into smoking.
SmithKline’s request to add mint flavoring was recently approved, but only after a seven-month review by the Food and Drug Administration.
However, when the biggest nicotine marketers, the tobacco companies, want to make their products more appealing–such as by adding cherry to snuff or menthol to cigarettes that anesthetizes the throat–they don’t have to ask the FDA or anyone else.
Read more: http://articles.latimes.com/1999/feb/14/news/mn-8172

