Big Tobacco Keeps Thumb on Makers of Stop-Smoking Aids

Memos show cigarette firms pressured manufacturers of nicotine gums and patches to mute their message.

Cigarette makers and the drug firms that market nicotine gum and patches would seem to be natural enemies, at war in a multibillion-dollar market of people hooked on nicotine.

Yet a peaceful coexistence has reigned between them since nicotine replacement products were introduced in the 1980s to help smokers kick the habit.

The quit-smoking aids are widely advertised, and in recent years have joined such remedies as Advil, Tums and Robitussin on a list of the country’s top-selling over-the-counter medicines. Yet they are promoted in a manner certain to minimize conflict with cigarette manufacturers.

Read more: http://articles.latimes.com/1999/feb/14/news/mn-8150
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