The carcinogen was used in Kent filters in 1952-56. Now the company faces lawsuits of a sort never seen in the industry.
In the early 1950s, when the link between smoking and lung cancer began receiving wide attention, the Lorillard tobacco company mounted an unusual counterattack.
The cigarette maker held a press conference at New York’s Waldorf-Astoria Hotel to launch Kent, a new brand whose “Micronite” filter, in the company’s words, offered “the greatest health protection in cigarette history.”
Lorillard knew that patients often asked their doctors about the risks of smoking. Accordingly, the firm advertised Kent not only in popular media but in the Journal of the American Medical Assn., the New England Journal of Medicine and other medical publications. The idea, an advertising executive later explained, was to have physicians “prescribe” Kent for patients who were unable or unwilling to quit.
More than 35 years later, Lorillard has been forced to admit that Kent’s Micronite filter–which it had touted as “pure” and “dust-free”–contained, from 1952 to 1956, a particularly virulent form of asbestos.
Read more: http://articles.latimes.com/1991-10-17/news/mn-742_1_kent-micronite-filter

